Get higher quality leads and more conversions with our Account-Based Marketing process
ABM requires making targeted, 1:1 connections with all relevant contacts that drive the purchase process. That’s where we can help.
Hyper-Personalized Marketing That Delivers Results
ABM flips the traditional lead-based approach by focusing on high-value accounts instead of chasing volume. We build account-specific campaigns designed to align sales and marketing efforts, ensuring your brand engages decision-makers with precision.
Our ABM Framework
Identify High-Value Accounts
1. Select accounts based on revenue potential, purchase intent, and fit.
2. Use AI-powered insights & firmographic filters.
Map Buyer Personas & Decision-Makers
1. Build org charts & stakeholder mapping.
2. Understand influence patterns and buying behaviors.
Personalize Multi-Channel Engagement
1. Hyper-targeted campaigns via LinkedIn, Email, Web, and Paid Ads.
2. Create personalized landing pages & tailored messaging.
Align Sales & Marketing
1. Enable sales teams with account insights and playbooks.
2. Design pitch decks and value propositions for each account.
Measure &
Optimize
1. Track engagement, pipeline velocity, and ROI.
2. Use predictive analytics to refine targeting.
ABM Impact
3X Higher Deal Size
Better Conversion of High-Value Leads
2X Faster Sales Cycles
Deep Insights to Win Strategic Deals
Winning high-value accounts starts with actionable intelligence. Our Account Research Reports provide in-depth insights about your target accounts, industry trends, competitive positioning, and decision-makers — empowering your teams with the knowledge needed to craft personalized strategies.
What’s Included in Our Account Research Reports
- Company Overview → Business model, financial health, market positioning
- Organizational Structure → Hierarchy, departments, and stakeholder mapping
- Decision-Maker Intelligence → Profiles, roles, influence levels, and priorities
- Buying Intent Data → Technology stack, budget indicators, and recent initiatives
- Competitor Landscape → Benchmarking against key competitors
- Opportunities & Challenges → Pain points, gaps, and growth potential
Use Cases
Sales Enablement
Equip teams with insights for meaningful conversations
Marketing Personalization
Tailor campaigns based on account intelligence
Executive Pitches
Build highly targeted proposals and value narratives
Concise, Strategic, and Insight-Driven
We craft executive summaries that condense complex insights into clear, impactful takeaways for C-level decision-makers. Our reports highlight key opportunities, potential risks, and strategic recommendations in a visually engaging, data-backed format.
Key Features
- High-Level Account Overview → Snapshot of business performance and industry standing
- Strategic Opportunities → Areas where your solution delivers the most value
- Challenges & Risk Factors → Anticipate objections and pain points
- Engagement Recommendations → Action plans for sales and marketing teams
- KPI Dashboard → Visual representation of account potential and ROI forecasts
Benefits of Our Executive Summaries
Accelerate decision-making with concise insights
Drive C-suite level engagement with personalized value propositions
Align internal teams around account priorities
Nippon offers a multi-touch ABM solution that combines inbound and outbound channels to support the different stages of your ABM program. We develop and execute campaigns that cover four crucial steps in the ABM process:
1 Identify
We help you focus on high-value accounts by identifying target companies with the highest potential of turning into your customers.
2 Expand
We then help you gain an in-depth understanding of each target account by building complete profiles of the individuals involved in the decision making process.
3 Engage
Once everything is ready, we reach out to each identified prospective contact using the right mix of personalized outreach and digital touch points.
4 Convert
We go beyond initiating contact with stakeholders. We nurture and follow up each interested prospect in order to help them move into the next stages in the buying process.
Why Partner With Us
Industry Expertise
SaaS, Healthcare, BFSI, Manufacturing, Retail & more
AI-Powered Account Intelligence
Real-time insights for better targeting
Sales + Marketing Alignment
End-to-end collaboration for faster conversions
Performance-Driven Approach
Data-backed strategies that deliver measurable ROI
Next Steps
Unlock the power of ABM, Account Research Reports, and Executive Summaries to win more strategic deals.
Let’s build account-first strategies that drive predictable revenue growth.
Frequently Asked Questions
Every lead goes through data enrichment, buyer profiling, and intent validation. Our SDRs confirm interest and fit before booking meetings, so your team spends time only with prospects who match your ICP.
We work across tech, SaaS, healthcare, finance, manufacturing, and more. Our industry-specific data and localized teams help you reach the right buyers in North America, APAC, EMEA, and Latin America.
We align with your CRM and workflows. Detailed reporting and feedback loops ensure smooth handoff from our appointment setters to your sales team, so you can track ROI and pipeline impact in real time.
Clients typically see consistent growth in qualified sales appointments, faster market entry, and stronger pipeline coverage. With Team + AI-driven campaigns, you get scalable outreach plus the human expertise needed to convert leads into revenue.
